The CLIENT BRIEF

USTOA aimed to deliver a groundbreaking experience at their annual conference with a interesting twist: the final speaker in their TED Talk-style event…would not be real.

• Sarah Wong, an AI-generated personality, would address the audience of 1,000+ travel professionals with a compelling talk on "The Power of Kindness," drawing on real-world research and delivering an inspiring message.

• The revelation of her AI origins at the end would highlight the transformative potential of artificial intelligence, leaving the audience both inspired by the Power of Kindness, informed on the current capabilties within AI, and reflective on the future of technology in storytelling and human connection.

• USTOA tasked Made Known with producing everything from start to finish—from scripting to visuals, and, of course, the presenter herself—all while delivering a compelling, human-centered message.

MADE KNOWN’S APPROACH

Here’s how Made Known brought this concept to life using the power of Artificial Intelligence:

1. Scriptwriting Powered by AI:
   Using advanced AI tools, we crafted a data-driven script that combined emotional resonance with hard-hitting facts. Our team ensured the narrative was engaging, actionable, and aligned with USTOA’s values.

2. Creating Sarah Wong, the Virtual Presenter:
   We designed Sarah Wong, a hyper-realistic AI-generated avatar, complete with facial expressions, natural voice synthesis, and gestures. Her presence was authentic enough to blur the lines between reality and simulation.

3. Dynamic Visuals and Graphics:
   The presentation featured custom AI-generated graphics and a sleek PowerPoint deck, seamlessly integrated to support Sarah’s storytelling. The visuals elevated the emotional impact of the research.

4. Flawless Delivery:
   The final video was delivered in a TED Talk format, with Sarah Wong taking center stage. The room fell silent as the audience was captivated by Sarah’s presentation and the compelling real-world research on the power of kindness, all while being unaware that Sarah herself wasn’t real.

The Impact

The presentation to the audience of thousand professionals was a resounding success, leaving many inspired and sparking conversations about the current and future potential of AI in storytelling and communication. Attendees praised the presentation for its:

• Innovation: Demonstrating how AI can enhance creativity without losing humanity.

• Engagement: A captivating narrative that resonated deeply with the audience.

• Credibility: Showcasing rigorously researched data on kindness while pushing boundaries of technology.