CAN YOU TELL A MEANINGFUL STORY IN VR?

We partnered with LWR to tell the stories of coffee farmers in Kenya in VR. These farmers are using drought-resistant farming to combat climate change’s devastating effects on their crops. While VR certainly presents challenges to storytelling like not being able to control where the viewer is looking, we also found it gave viewers an up-close and personal experience that enabled the client to outperform their fundraising goal. Have a look at let us know what you think. Are you considering VR to tell your brand or product story? We’d love to talk it through with you.

Pro tip: This is hands-down, best to watch with an Oculus headset for maximum effect.